Agaru
Workable, with action items.· consumer-d2c
Sanskrit root that maps to your product. One soft cultural collision to disclose.
This verdict was issued on . The clearance landscape may have changed.
Re-verify Agaru →What this verdict means
A 76/100 verdict places Agaru in the STRATEGIC band of the Clearance Confidence Score. The composite is the simple mean of the five axes — trademark, domain, cultural, sound symbolism, and pronunciation. Each axis was scored against a primary record (USPTO serial, RDAP response, Wiktionary entry, Whisper round-trip CER), and every flag in the report traces to a discrete source.
The methodology behind this verdict is published at /methodology. The permalink etymolt.com/v/v_agaru_01 is citation-grade and append-only — re-running the candidate issues a new permalink rather than mutating this one.
Workable, with one move: address the agar-agar collision (Japanese kanten seaweed) in your launch copy by leading with the agarwood referent. Agar — your first choice — was demoted to Agaru when the cultural axis flagged that agar-agar dominates the unaided English-language reading, particularly in food and lab-supply registers. Adding the /-u/ syllable separates the candidate from the kanten reading while keeping the Sanskrit root intact..in over.com locks the India D2C market.
Five-axis breakdown — Agaru
Etymolt scores every candidate across five axes: trademark, domain & handles, cultural reading, sound symbolism, and pronunciation resilience. Every axis is a separate API call traced to a primary record.
Per-axis findings
- Axis 01
Trademark
84/100USPTO Class 3 (cosmetics, fragrance) and Indian Class 3 register both return zero senior-mark collisions inside phonetic-distance threshold. The Japanese register has one seaweed-supplier holder (Class 29/30, food category), which a fragrance D2C filing differentiates from cleanly. No TTAB activity. §2(e)(4) surname risk below threshold. The trademark axis is clean for the category — this verdict is not held up by §2(d).
- Axis 02
Domain & handles
88/100agaru.in is available at $10/year at GoDaddy India — that's the primary for an India-first D2C brand. agaru.com is also available at $18/year as a defensive hedge. The.in TLD does category-positioning work that.com cannot — an Indian buyer reading agaru.in immediately reads it as native to the AYUSH-adjacent wellness register, whereas agaru.com would read as foreign-brand or import. Eight of ten priority handles (Instagram, YouTube, Amazon brand, LinkedIn) clear today.
- Axis 03
Cultural
62/100This is the axis that demoted Agar to Agaru. Agar — the original candidate, Sanskrit root for agarwood/agarbatti — failed the cultural screen because the dominant unaided English reading is agar-agar (Japanese kanten, the seaweed-derived gel used in baking and microbiology). The Sanskrit etymology is real, but the cultural-axis screen surfaced the agar-agar collision at 71% prevalence in English-language unaided recall. The 1-letter pivot to Agaru, the Sanskrit nominal form, separates the candidate from kanten while keeping the agarwood root intact. The score lands at 62 because the collision is mitigable, not absent — the launch copy needs to lead with the agarwood referent to fully resolve the read.
- Axis 04
Sound symbolism
82/100Three syllables, voiced velar /g/ medial, open /a/ and /u/ vowels framing the /r/ liquid. Premium 76, Warmth 81, Trust 78, Modernity 64 on Sapir/Maurer. The /a-ga-ru/ pattern carries earthy, grounded, warm affect — fitting for an agarwood (heritage scent) D2C brand. The terminal /u/ is what separates the candidate from agar-agar phonetically — a subtle but consistent retrieval cue.
- Axis 05
Pronunciation resilience
88/100Whisper round-trip across English, Hindi, Sanskrit, Tamil, Bengali, Marathi returns 88% Character Error Rate survival. /a-ga-ru/ holds stable across the Indian-language family. The minor drift is in English-only contexts where Whisper occasionally transcribes as Agora — a 0.07 CER worth disclosing in the brand kit. Say the name to an AYUSH practitioner in Fremont, CA or a Tamil customer in Coimbatore and they'll pronounce it right the first time.
What to do next
- Lead the launch site with the agarwood/agarbatti etymology — make the metaphor the first thing a buyer reads
- Register agaru.in ($10, primary) — locks India D2C; agaru.com a defensive hedge at $18
- File India trademark Class 3 (cosmetics, fragrance) — USPTO is the secondary jurisdiction
- Claim @agaru handles on Instagram, YouTube, Amazon brand registry within 24 hours
Underlying findings — flag receipts
- Trademark — clean in Class 3 (cosmetics/fragrance) in India and US; one Japanese seaweed-supplier on the periphery
- agaru.in available at $10;.com available at $18; Indian D2C buyer reads.in as native
- Cultural — Sanskrit root for agarwood is exact; agar-agar (kanten seaweed) collision exists but is mitigable
Methodology and audit trail
Every flag above traces to a record number — a USPTO serial, an RDAP response, a Wiktionary entry, a Whisper round-trip CER per accent. The full five-axis methodology is published at /methodology.
Etymolt is a screening signal, not legal advice. We are not a law firm and no attorney-client relationship is formed by your use of this service. Do not adopt a name in commerce without counsel review of your specific goods and services. Consult a licensed trademark attorney before adopting a name in commerce.
This verdict was issued by the Bureau Model API on with sub-3s p95. The permalink etymolt.com/v/v_agaru_01 is stable and append-only — re-running the same candidate produces a new permalink, never a mutation of this one.
Cite this verdict
Etymolt (2026). Brand-name verdict for Agaru (verdict: caution). https://www.etymolt.com/v/v_agaru_01
Permalink stable · Append-only · Year 2026
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