Case studies · Premium brand-name verdict reports
Three published verdicts.
The same depth we deliver for any candidate.
Each brief is the analysis layer naming agencies sell at agency prices. Roughly $80K–$280K, 6–18 weeks. Etymolt delivers the same fact-pattern in seconds (p50 under 3s) for $0 first-pass.
§1THE THREE REFERENCE BRIEFS3 verdicts · 3 verdict bands
- ✓ PROCEED94/100
Linear
B2B-SaaS · project management
A clean pass across every axis.
A two-syllable Latinate root that scores 94/100. Trademark cleared in Class 9 + Class 42, 13 of 14 handles available, 99% Whisper round-trip across 12 accents. The reference case for what a 90+ Clearance Confidence Score actually contains, axis by axis.
95TM88DOM96CULT92SND99PRNetymolt.com/v/v_8f3a91d2Read the full brief → - ⚠ PROCEED STRATEGIC71/100
Falcata
B2B-SaaS · strategic consulting
Workable, with two specific cleanups.
A three-syllable Latinate root with one live USPTO Class 42 senior mark at 88% phonetic distance. 32% refusal probability if filed today; 12% with narrowed goods + attorney consult..com on Sedo at $4,200,.ai primary at $84. The full action ladder.
65TM60DOM92CULT78SND84PRNetymolt.com/v/v_2a17e09cRead the full brief → - ✗ ABANDON28/100
Coldbrew
Consumer-CPG · coffee
Why the path is blocked.
A consumer-CPG candidate that fails three of five axes. 47 live Class 30 senior marks, §2(e)(1) descriptiveness at 72%, coldbrew.com held by Starbucks since 2014. The reference case for the descriptive-trap pattern — and the pivot space from Generic → Suggestive → Arbitrary.
12TM15DOM88CULT64SND75PRNetymolt.com/v/v_dc52f4a1Read the full brief →
§1bTHREE REAL-FOUNDER BRIEFSLive brands · real outcomes · founder portfolio
Three live brands from the founder's own portfolio. Real verdicts, real decisions, real ship dates. The reference cases above show the methodology against a canonical clean pass and two canonical failure modes; these three show what happens when the founder uses Etymolt on their own brand pipeline.
- ✓ PROCEED91/100
Karvan
B2B-AI · sales agent
How a metaphor-exact name beat SalesRep.tech.
A B2B-sales AI agent named for the 170-year family caravan trade. The metaphor maps exactly — the agent IS the caravan..ai over.com because the buyer market is AI-mediated. 96% Whisper round-trip across seven trade languages. The pivot from descriptive-functional to metaphor-exact.
89TM86DOM94CULT90SND96PRNetymolt.com/v/v_karvan_01Read the full brief → - ⚠ PROCEED STRATEGIC76/100
Agaru
D2C · agarwood/oud, India
Why Agar became Agaru — a 1-letter cultural pivot.
An agarwood D2C brand whose first-choice name (Agar) failed the cultural axis at 71% English-language kanten-first recall. The Sanskrit nominal form Agaru separates the candidate from agar-agar without surrendering the agarwood root. The dominant failure mode in 2026 brand naming is the soft cultural collision, not §2(d).
84TM88DOM62CULT82SND88PRNetymolt.com/v/v_agaru_01Read the full brief → - ✓ PROCEED95/100
Arq
Healthcare · clinic, India
A clinic that fits in your pocket. The TLD does the positioning.
A modern India-first primary-care + GLP-1 clinic. Sanskrit/Unani arq (distillate, essence — the same root as arq-e-gulab). The.clinic TLD does category-disclosure work.in cannot — a buyer reads the URL and knows what the product is before any copy loads. Five clean axes, no vertex below 92.
96TM98DOM95CULT92SND95PRNetymolt.com/v/v_arq_01Read the full brief →
§2WHAT EVERY BRIEF CONTAINS
The 10-section structure, locked.
Every Etymolt case study follows the same premium-naming-brief spec. The structure is the deliverable; the depth on each axis is what naming agencies charge $80K–$280K to produce.
- §1Executive summary — verdict, score, one-line bottom line. The founder's TL;DR.
- §2Who this is for — the founder reading this case study, self-identified.
- §3Five-axis verdict visual — pentagon plot of the per-axis scores.
- §4Per-axis deep-dive — trademark, domain, cultural, sound, pronunciation. Each axis: what we found, why it matters, what we'd recommend, what we considered but rejected, evidence trail.
- §5Cohort positioning — what brands the candidate reads like, and (importantly) doesn't.
- §6Risk register — 5–8 named risks with probability bands and mitigations.
- §730-day action plan — Day-0 to Day-30, with dollar amounts and verification criteria.
- §8Agency comparison — what Lexicon, Operative Words, Catchword would have charged.
- §9Methodology + Bureau Model disclaimer — clearance signal, not legal advice.
- §10Primary CTA — verify your own name.
§3 visual · five-axis pentagon
The pentagon shape is the brief's diagnostic signature. A symmetric polygon pushed to the perimeter = PROCEED. A polygon that collapses on one or two vertices = STRATEGIC. A polygon that collapses on three or more = ABANDON.
§3THE AGENCY-EQUIVALENT
PROCEED-tier brief
$80–200K
6–14 weeks
Lexicon, Operative Words, Catchword baseline for a clean five-axis analysis on a single candidate.
STRATEGIC-tier brief
$90–220K
8–16 weeks
Includes attorney-coordination overhead and coexistence-argument drafting. Higher than the PROCEED tier.
ABANDON-tier brief + pivot
$120–280K
10–18 weeks
Includes re-engagement to generate replacement candidates. The pivot-candidate work is where the upper price band lives.
The honest framing: Etymolt is the analytical layer. You still need an attorney for the filing and a designer for the wordmark. What you don't need is the analytical front-end that costs $80K–$280K. We collapsed that layer into three seconds and $0 first-pass. The case studies above are the proof.
§4GENERATE YOUR OWN BRIEF
Run your candidate. See every axis.
Five free clearances per IP. Sub-3 seconds. Every flag traces to a USPTO serial, an RDAP record, a TTAB decision, or a per-accent CER cell. Your verdict gets a citation-grade permalink that survives whatever attorney consult comes next.