Step 1 of 6 · ~10 minutes
Tell us what you’re really building.
Lexicon, Catchword, Operative — every agency starts here. The brief is the contract. We’ll come back to it at every step. Be specific; vague briefs produce vague names.
e.g. ‘small-team CTOs at Series A SaaS companies’
e.g. ‘AI dev tools’, ‘B2B fintech infrastructure’
One sentence. The verb of the brief.
What should the name feel like?
Competitors, dead competitors, names you’ve already burned.